MARKETING INSIDER

What You Need to Know to
Create Great Mother’s Day Marketing Strategies

Joshua Cook, Chief Branding Navigator

26 April 2017

Welcome to the Mother’s Day marketing season, where we are all subjected to relentless advertising that reminds us how we probably don’t call our mothers often enough. 

Are you considering a Mother’s Day campaign? If so, the time is now to enter the marketplace – time is quickly running out.

Not sure about Mother’s Day marketing? Here are some stats to consider.

Marketers hit us hard because we love to spend on mom, and the stats back that up. Mother’s Day controls roughly 6.5 percent of all holiday spending in the U.S. – that equated to $21.2 billion in 2015, behind only Christmas, Thanksgiving, and Valentine’s Day.

These eye-opening numbers shouldn’t come as a surprise, considering 87% of households will be celebrating the holiday. While Mother’s Day doesn’t have the same scope as Christmas or Thanksgiving, it does transcend many cultural and religious traditions in North America. After all, who doesn’t want to put a smile on their mother’s face?

Not only is there a large number of people celebrating, but there is also a significant amount spent by consumers. CMO reported that the average U.S. consumer spent $173 on mom, up from years prior.

How could you take a slice of the Mother’s Day spending pie?

What you need to know about Mother’s Day marketing?

Our friends at Bing have created an incredible inforgraphic about Mother’s Day advertising. Take a look, and consider how you can create a great campaign that helps someone appreciate their mom.

About the Author

Joshua Cook
Chief Branding Navigator

Josh is a passionate marketer, founder of Creative Compass, and general caffeine addict. Building on 13 years of experience working with brands like Toyota, Samsung, and The Macallan scotch, Josh aims to provide entrepreneurs with marketing materials to help them build their own something amazing.

Looking for help with marketing fundamentals? Shoot Josh an email!

About the Author

Joshua Cook
Chief Branding Navigator

Josh is a passionate marketer, founder of Creative Compass, and general caffeine addict. Building on 13 years of experience working with brands like Toyota, Samsung, and The Macallan scotch, Josh aims to provide entrepreneurs with marketing materials to help them build their own something amazing.

Looking for help with marketing fundamentals? Shoot Josh an email!

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