Do you think potential customers care about what you do? Most customers don’t unless you can solve their challenges. Here are seven questions to better understand your customers and improve your marketing strategies.read more
Whether you are new to owning a business or you have some successes under your belt, it can be difficult to attract new customers. There is no single solution to solve your marketing challenges, but there are some fundamental habits that help lead to marketing success that don’t require a budget or marketing savvy. Here are our five habits for successful start-up marketing.read more
Many start-up business owners ask if they need to create a website, and more and more of them are deciding not to. But is this the right choice? Web sites provide a valuable resource for customers and are easier than most think to create. Here is what to do if you’re wondering if a website is for you!read more
Get Your Free Competitive Analysis Template! Better understand your competition and take advantage of their weaknesses! Is your business new to the marketplace? Are you up against established competitors? Not sure how to win your own loyal customers? Help is here! The...read more
Every successful business requires meaningful communication with its customers, but many business owners fail at this for one reason: They don’t understand their customers. Defining your ideal customer will ensure that every piece of content you create is catered to the right audience.read more
I recently was asked what I find most challenging about working in marketing.
Truthfully, I didn’t know how to answer – “every day is a new challenge,” yadda, yadda, yadda. Sure, that is true and should be for anyone passionate about their job who wants to push boundaries each day. But that may be the truest bullshit answer I’ve ever spun. Here is the actual answer: Your own opinions. Here is why…