Do you think potential customers care about what you do? Most customers don’t unless you can solve their challenges. Here are seven questions to better understand your customers and improve your marketing strategies.

Whether you are new to owning a business or you have some successes under your belt, it can be difficult to attract new customers. There is no single solution to solve your marketing challenges, but there are some fundamental habits that help lead to marketing success that don’t require a budget or marketing savvy. Here are our five habits for successful start-up marketing.

Many start-up business owners ask if they need to create a website, and more and more of them are deciding not to. But is this the right choice? Web sites provide a valuable resource for customers and are easier than most think to create. Here is what to do if you’re wondering if a website is for you!

I recently was asked what I find most challenging about working in marketing.
Truthfully, I didn’t know how to answer – “every day is a new challenge,” yadda, yadda, yadda. Sure, that is true and should be for anyone passionate about their job who wants to push boundaries each day. But that may be the truest bullshit answer I’ve ever spun. Here is the actual answer: Your own opinions. Here is why…

Creating a “Competitive Analysis” is the best tool for any cutthroat marketer. It lets you intimately understand your competitors before you go in for the kill and steal their coveted customers. But so few marketers take the proper time to create a competitive analysis because it isn’t as sexy as a website, or as flashy as an advertisement. It appears dull, but the reality is that it is the most dangerous tool you have.

If you don’t use target markets and buyer personas effectively, you will fail in marketing your product. Plain and simple. Without an understanding of who your customers are, or what you customers are looking for, you will waste valuable dollars in marketing and advertising because you are not reaching the right people.

Ask any sales person if they know the movie Glengarry Glen Ross, and you will be regaled with quotes about ABC, or “always be closing.” Alec Baldwin’s character beats his team over the head with this, but what is forgotten is his next line about AIDA, or “attention, interest, decision, action” – this represents 60% of the customer buying process, and can’t be ignored.

Take 15 minutes to add the most valuable website tool ever created to your WordPress website. Google Analytics tracks virtually every useful piece of data you could want to track, from the basics, like website traffic, to the more advanced details, like what the user typed into Google to find your site.

Learn how to add the most valuable website tool ever created to your HTML website. Google Analytics tracks virtually every useful piece of data you could want to track, from the basics, like website traffic, to the more advanced details, like what the user typed into Google to find your site.